Company background
Based in The Enterprise Centre in Eastbourne, TEA23 is a tea brand, focusing on B2B and B2C markets. It was established in 2019 by Jon Copping, as he saw the changes taking place in the coffee market and wanted to bring it to tea.​ Since that time, he has built a group of business customers and regular online customers, while supplementing revenue by attending local markets across Sussex and Kent. Tea can also be purchased online and Jon frequently advertises the TEA23 brand through social media.

Reason  for signing up to Ambition To Action
Jon saw an opportunity through the Ambition To Action programme to increase B2B sales and to boost traffic to the website by improving the approach to social media.

Specialist support
Following development of an Action Plan, this focused on the need for a more structured approach to Digital Marketing, working with local expert Kerry-Anne Kitson to increase the online visibility of TEA23.

Impact of the support
Since starting on the programme, online Sales have increased by 25% and the business is preparing to launch redesigned packaging, aimed at offering increased durability for prospective Retailers. Jon enthused that,

“Robin and Kerry-Anne have been a dream team! They both genuinely wanted to help and have given me some great ideas for moving the business forwards.”.

As Jon expands the B2B sales, there is an opportunity to bring in more revenue from outside East Sussex and his expansion will lead to the creation of more jobs, both in the picking and packing of the tea and in extended Marketing of the brand.

Robin Simpson remarked that,

“It has been a real pleasure working with Jon. He has a real belief in delivering a quality product and is highly committed to providing all of us with the perfect cuppa!”.